Mastering Adaptive Excellence: Transitioning from SaaS to Services with Dina Otero of Mission Cloud
Dina Otero of Mission Cloud shares how her SaaS background fuels her success in a services business. Dive into adaptive excellence, ABM strategies, and the unique challenges of marketing within the AWS ecosystem.
How Snowflake’s ABM and SDR Teams Bust Silos and Drive Growth
Explore how Snowflake's innovative approach to sales and marketing alignment drove significant growth. Insights from Hillary Carpio and Travis Henry reveal strategies for effective attribution, ABM, and SDR collaboration that you can implement today.