How a RevOps Community of 14,000+ Became the Go-To Resource for Operators
When RevOps Co-Op first launched, its founders didn’t set out to build one of the most engaged and fastest-growing RevOps communities in the world. In fact, it all started as a side project to support a software startup. Fast forward to 2025, and RevOps Co-Op has become an invaluable resource for revenue operations professionals, boasting a thriving community of over 14,000 members. But how did it get there?
Sean Lane sat down with Matt Vaughn, CEO and co-founder of RevOps Co-Op, to explore the journey of how a software company pivoted into a powerhouse community, why engagement matters more than ever, and what RevOps professionals need to know about the future of the field.
From Software to Community: A Pivot with Purpose
Like many successful startups, RevOps Co-Op didn’t begin as the community-driven platform it is today. Originally, Matt Vaughn was focused on building Funnel IQ, a go-to-market analytics tool. During those early days, an angel investor encouraged him to launch a community to create awareness for the software. The plan? A simple Slack group and a newsletter.
“It started as a way to engage revenue operations professionals and help them solve their analytics and reporting challenges,” Matt recalls. “But over time, the community became the core of what we were doing.”
Despite various iterations, Funnel IQ struggled to achieve product-market fit. Meanwhile, the Slack community continued to grow. Matt and his team recognized that the true value they were creating wasn’t in the software—it was in the conversations, connections, and shared learning happening within the RevOps Co-Op community.
In 2022, they made the bold decision to shut down the software product and go all in on building the community. The move paid off.
Scaling a Community: The Power of Engagement
One of the biggest challenges in building an online community is maintaining engagement. Early on, Matt and his team took an active role in facilitating discussions, answering questions, and ensuring new members felt welcomed.
“At the beginning, we had to drive engagement manually,” Matt explains. “We made sure questions got answered, that introductions were met with responses, and that the conversations stayed relevant.”
Over time, as the community scaled, engagement became more organic. Today, members consistently contribute thoughtful insights, offer advice, and share their experiences, creating a highly engaged and self-sustaining ecosystem.
Choosing the Right Platforms: Why Slack Still Works
Despite the rise of dedicated community platforms, RevOps Co-Op has largely stuck with Slack as its primary digital space. The reason? Ease of use and accessibility.
“We wanted to lower the friction for members to participate,” Matt says. “Most RevOps professionals already use Slack at work, so adding another community workspace felt natural.”
That said, the community has expanded beyond Slack. Through digital events, in-person meetups, and educational courses, RevOps Co-Op ensures that its members have multiple ways to engage—whether they prefer real-time conversations or structured learning.
The Future of RevOps: Growth, Globalization, and More Influence
One of the most exciting trends Matt has observed is the growing global presence of RevOps. While the function was once largely confined to tech companies in the U.S., today, RevOps professionals are emerging in industries like manufacturing, retail, and financial services across 45+ countries.
“We’re seeing more RevOps roles outside of software,” Matt notes. “And with that, the profession is evolving, becoming more strategic, and playing a bigger role in executive leadership.”
He predicts that as RevOps continues to mature, more leaders will find themselves in C-suite roles, influencing company-wide strategy rather than just supporting sales and marketing operations.
Why Fun Matters: Keeping RevOps Co-Op Unique
In addition to its deep industry insights, one of the things that makes RevOps Co-Op stand out is its commitment to keeping things lighthearted.
“RevOps can be complex and stressful,” Matt says. “So we try to inject some fun—whether it’s dad jokes in our newsletter, sarcastic Slack messages, or our conference called ‘RevOps AF.’”
This balance of expertise and humor has helped create a sense of belonging, making members more likely to engage, contribute, and stick around.
Final Thoughts from Matt
For those looking to build their own engaged professional community, Matt offers three key takeaways:
Start with Value – If you’re launching a community, ensure that it delivers immediate and ongoing value. That could be through knowledge sharing, networking, or access to exclusive resources.
Prioritize Engagement Early – In the beginning, community leaders need to actively participate and set the tone. It takes time for engagement to become self-sustaining.
Keep It Fun and Human – People engage in communities because they want connection, not just information. Don’t be afraid to inject personality and humor.
FAQs
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RevOps Co-Op is a thriving online community of over 14,000 revenue operations professionals. It provides a space for networking, knowledge-sharing, and professional development.ion text goes here
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It began as a side project to support a software startup, Funnel IQ. As the community gained traction, its founders shifted focus entirely to building and expanding RevOps Co-Op.
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Slack is widely used by RevOps professionals in their daily work, making it an accessible and natural space for engagement without requiring a ne
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The community offers Slack discussions, digital events, in-person meetups, educational courses, and industry insights through newsletters and blogs.
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Absolutely! While it started with a focus on tech companies, RevOps roles are now expanding into industries like manufacturing, retail, and financial se
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Beyond industry expertise, RevOps Co-Op incorporates humor, engagement, and a strong sense of community, making it an enjoyable and valuable space for professionals.
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You can join the Slack community, participate in events, subscribe to the newsletter, and engage with fellow members to share insights and best practices.
